Even though I’m not a graphic designer, I love logos. For any business, a logo is your brand boiled down into a single image. For something (usually) so small, it holds a lot of weight. Because of that, I decided to explore the in’s and out’s of designing your logo. When there’s a lot riding on your brand guidelines, it’s best to be prepared from the start. That’s why I think it’s important to consider these tips even if you’re not the one personally designing your logo.

Read the full article with my tips (as well as the things to avoid) here.