While most of my projects push me to be creative, others allow me to flex my knowledge. This post on the Revelation Creative blog is a small glimpse into my knowledge of Search Engine Optimization.

It was fun to write because I got to share some tips and tricks with small businesses. SEO is a tough beast to tackle on your own.

Here’s an excerpt from that article:

It’s rare to find a business that doesn’t have a website in today’s tech-based society. This is a direct result of the ways in which consumers engage. Whether looking for a product or a service, we’re all turning to the search engines to point us in the right direction to find what we need. While the search engines are making life easier for their users, businesses are left struggling to secure a place on highly-coveted ‘first pages’.

A common misconception when it comes to ‘Page One’ is that simply having a website will make you discoverable. However, search engines are powered by algorithms that are looking for many different factors when it comes to ranking search results. Merely existing is not enough to drive up your ranking.

That’s where Search Engine Optimization (SEO) comes into play. Everyone looking to build a website for their business should have a basic understanding of SEO. With that knowledge and understanding, you’ll lay the proper foundation to construct a site that performs to achieve your desired intentions because of the attributes you select for inclusion at the very onset of development. You’ll want to be mindful of things like relevant keywords, a user-friendly interface, and addition of content that answers the questions your customers pose most frequently to position yourself to rank higher in the results.

Read the full article here.