Resume

DIGITAL ARTS // FLEMINGTON, NEW JERSEY
December 2016 – May 2017
Content Director // Strategized and implemented social media strategy for various clients across multiple markets. Created social media content and imagery to encourage engagement and to build communities. Optimized profiles and websites for best search engine results. Developed and created website and blog content for various markets. Drafted copy for websites, blogs, social profiles, and emails in accordance with SEO best practices. Developed reports to analyze campaign success based on clients’ goals and KPIs.

COSTUME SUPERCENTER // EDISON, NEW JERSEY
March 2012 – November 2016
Social Media Strategist // Developed the social media calendar based on blog and website content as well as trending national days, movie releases and other pop culture events.  Created both visuals and copy for each social media account, keeping the networks’ guidelines for advertising in mind.  Created and monitored all social advertising.  Developed relationships in the community by replying to comments and identifying potential brand advocates.  Processed and analyzed reports based on campaign goals and KPIs.  Developed and implemented social media strategy to increase following, engagement and brand awareness.

Social Media & Internet Marketing Analyst // Created content for social media platforms including branded material and user-generated content while facilitating contests and giveaways. Managed junior associates and interns to ensure objectives were met and brand’s voice was captured. Created content for blog and YouTube from concept to execution. Performed outreach to gain authoritative links and to build relationships with outside bloggers and industry professionals. Performed on-site & off-site optimization. Analyzed data to access current rankings & identify potential strategies. Planned company sponsored booths at conventions and attended on company’s behalf.

Copywriter // Created content for the company’s various retail websites including product descriptions, landing pages & monthly blog posts. Performed keyword research to provide optimized content. Edited and optimized existing copy to match brand’s current objectives. Proofread colleagues’ content to ensure proper grammar and formatting were used.

G-SQUARED INTERACTIVE // LAWRENCEVILLE, NEW JERSEY
June 2012 – January 2015
Digital Marketing Consultant // Created marketing material for multiple platforms. Assisted with site and content optimization & analyzed industry trends for the company’s varied client base. Audited sites with manual penalties due to Google algorithm updates to assist and advise clients on how to get the penalties removed.

OPEN ENGLISH // MIAMI, FLORIDA
October 2012 – March 2013
Creative Lesson Developer // Provided creative support to enhance lesson plans. Partnered with other levels’ Creative developers to create cohesive lessons. Created educational content for ESL students on an online platform. Wrote scripts for video lessons to illustrate proper grammar. Edited both print and video content to ensure clear, concise lesson plans.

INTERNSHIPS

NEW YORK INTERNATIONAL AUTO SHOW // NEW YORK, NEW YORK
April 2012
Public Relations Intern // Assisted in the Media Room & helped facilitate press conferences.

G-SQUARED INTERACTIVE // LAWRENCEVILLE, NEW JERSEY
January 2012 – April 2012
Digital Marketing Intern // Created marketing materials for clients & GSI copyrighted material.

TEENNICK // NEW YORK, NEW YORK
September 2010 – December 2010
Brand Communications Intern // Created promotional content for new, original & licensed programming.

EDUCATION

GOTHAM WRITER’S WORKSHOP // NEW YORK, NEW YORK
2012
TV Writing

FULL SAIL UNIVERSITY // WINTER PARK, FLORIDA
2011 – 2012
MFA in Creative Writing. Salutatorian.

RAMAPO COLLEGE OF NEW JERSEY // MAHWAH, NEW JERSEY
2007 – 2011
BA in Communications. Concentration in Writing. Minor in Italian. Magna Cum Laude.

HONORS AND ACHIEVEMENTS

Dean’s List // Fall 2007, Spring & Fall 2008, Spring  & Fall 2009, Spring & Fall 2010, Spring 2011
Lambda Pi Eta National Communication Honor Society // Inducted Fall 2009
Programma Ponte // Rome, Italy // Summer 2010

SKILLS

Computer Skills // Windows and Mac OSX // MS Office Suite
Working Knowledge // Final Draft // Final Cut Pro // AdWords // Edius // Photoshop // Premiere
Other Skills // Video editing & screenwriting // Link Building // Creative writing & blogging // Social networking: Facebook, Twitter, YouTube, WordPress, Instagram, Pinterest, Vine, Tumblr