Creative Content Creator Helping Companies Get Ahead Of The Digital Curve
My love for writing started at a young age. I loved the idea of crafting characters and telling their story. Writing, and reading, was my escape from the real world.I got attached to fictional characters. I went on countless adventures in my mind. So it was only natural for me to continue that journey throughout college and graduate school.
After graduating, I wanted to find a way to utilize my writing skills while still making a living. Copywriting was a natural choice in career path. But as the marketing industry evolved, it became more and more apparent that content marketing was my calling. The characters became companies and their stories transformed into their marketing objectives.
December 2016 – Present
Strategized and implemented social media strategy for various clients across multiple markets. Created social media content and imagery to encourage engagement and to build communities. Optimized profiles and websites for best search engine results. Developed and created website and blog content for various markets. Drafted copy for websites, blogs, social profiles, and emails in accordance with SEO best practices. Developed reports to analyze campaign success based on clients’ goals and KPIs.
March 2012 – November 2016
SOCIAL MEDIA STRATEGIST
Developed the social media calendar based on blog and website content as well as trending national days, movie releases and other pop culture events. Created both visuals and copy for each social media account, keeping the networks’ guidelines for advertising in mind. Created and monitored all social advertising. Developed relationships in the community by replying to comments and identifying potential brand advocates. Processed and analyzed reports based on campaign goals and KPIs. Developed and implemented social media strategy to increase following, engagement and brand awareness.
SOCIAL MEDIA & INTERNET MARKETING ANALYST
Created content for social media platforms including branded material and user-generated content while facilitating contests and giveaways. Managed junior associates and interns to ensure objectives were met and brand’s voice was captured. Created content for blog and YouTube from concept to execution. Performed outreach to gain authoritative links and to build relationships with outside bloggers and industry professionals. Performed on-site & off-site optimization. Analyzed data to access current rankings & identify potential strategies. Planned company-sponsored booths at conventions and attended on company’s behalf.
Created content for the company’s various retail websites including product descriptions, landing pages & monthly blog posts. Performed keyword research to provide optimized content. Edited and optimized existing copy to match brand’s current objectives. Proofread colleagues’ content to ensure proper grammar and formatting were used.
June 2012 – January 2015
DIGITAL MARKETING CONSULTANT
Created marketing material for multiple platforms. Assisted with site and content optimization & analyzed industry trends for the company’s varied client base. Audited sites with manual penalties due to Google algorithm updates to assist and advise clients on how to get the penalties removed.
October 2012 – March 2013
CREATIVE LESSON DEVELOPER
Provided creative support to enhance lesson plans. Partnered with other levels’ Creative developers to create cohesive lessons. Created educational content for ESL students on an online platform. Wrote scripts for video lessons to illustrate proper grammar. Edited both print and video content to ensure clear, concise lesson plans.
I’ve Worked With
New York International Auto Show
PUBLIC RELATIONS INTERN
Assisted in the Media Room & helped facilitate press conferences.
DIGITAL MARKETING INTERN
Created marketing materials for clients & GSI copyrighted material.
BRAND COMMUNICATIONS INTERN
Created promotional content for new, original & licensed programming.
Gotham Writer’s Workshop
Full Sail University
MFA IN CREATIVE WRITING
Ramapo College of New Jersey
BA IN COMMUNICATIONS
Concentration in Writing. Minor in Italian. Magna Cum Laude.